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William Hill Review: One of the Biggest Sports Betting Names in the UK

William HillWilliam Hill is one of the oldest and most reputable sports betting companies around, with a very strong presence in the United Kingdom. Owned and operated by William Hill PLC, this bookie offers everything someone looking to bet on sports could ask for, from a great selection of sports and betting markets to solid bonuses, promos, and dedicated customer support.

This William Hill review will give you an extensive overview of this betting site and what you can expect to find if you decide to join. From always-popular betting on football matches in major leagues and large competitions, over tennis and horse races, all the way to current political events and eSports, this bookie will let you bet on almost anything. William Hill also has a very strong offering of in-play events, covering football, tennis, baseball, basketball, and much more, especially during some big sporting events and tournaments.

William Hill Highlights

  • Great selection of betting markets
  • Very good odds for UK football
  • €30 welcome bonus (T&Cs apply)
  • Variety of payment methods
  • Dedicated customer support
  • Online poker & casino available

Lets go to William Hill

Tested Categories in the Overview:

10 of 10 Points
9 of 10 Points
10 of 10 Points
9.3 of 10 Points
10 of 10 Points
10 of 10 Points
10 of 10 Points
10 of 10 Points
10 of 10 Points
10 of 10 Points
98.3 of 100 Points

William Hill Betting Selection: No Market Left Out 10 of 10

William Hill Betting Offer in Top 10 Provider Comparison
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    10 / 10
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    10 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    10 / 10
  • 888sport Review: Bookmaker with Years of Experience
    10 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    10 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    10 / 10
  • Unibet Review: Somewhat Underrated Bookie with Great Potential
    10 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    10 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    10 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    10 / 10

With William Hill, bettors can place their bets on pretty much any sport there is. Football is, naturally, one of the strongest suits of the bookie, as they cover a big number of leagues from the UK as well as numerous European and world leagues, such as Spain, Germany, Italy, France, Portugal, Austria, Brazil, Japan, etc. Apart from these, players can bet on and keep the track of various UEFA competitions like Champions League and Europa League, as well as many smaller national leagues like Dutch, Croatia, Slovenia, Belgium, and more.

The number of leagues and competitions on offer is only complemented by various betting markets available to the bettors, such as Over/Under on the number of goal, Both Teams to Score, betting on the first or the second half only, Double Chance, etc.

William Hill review

William Hill is one of the best known names in the UK, with strong live presence as well

As extensive as it is, football betting represents only a fraction of what William Hill has to offer. The bookie also covers all other major sports like basketball, American football, baseball, horse racing betting, rugby, ice hockey boxing, and more. In addition to these, there are also options to bet on snooker, darts, eSports, and even current political events in the UK and the US.

Betting Odds: One of the Best for UK Football 9 of 10

William Hill Betting Odds in Top 10 Provider Comparison
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    9 / 10
  • Betway Review: Long-standing Bookmaker with 20+ Years of Experience
    10 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    9 / 10
  • 888sport Review: Bookmaker with Years of Experience
    9 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    9 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    9 / 10
  • Unibet Review: Somewhat Underrated Bookie with Great Potential
    9 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    9 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    9 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    9 / 10

We made sure to thoroughly check betting odds when making this William Hill review to be able to present you with comprehensive and up-to-date information. Not surprisingly, seeing how they are one of the biggest bookmakers around, we discovered that betting odds offered on William Hill are really competitive and some of the best you’ll find out there.

This is particularly true when it comes to English Premier League, where the bookie offers some of the best odds anywhere online, matching and even bettering odds offered by the competition. In terms of other European leagues, William Hill football odds are still very competitive, but you might find a bookie that offers somewhat better odds for some matches or particular markets.

William Hill test

William Hill covers wide range of markets, especially when it comes to football betting

When it comes to other sports available, the bookie offers odds that are in line with what’s on the other betting sites and you can expect fair and competitive odds across the board. As always, some events will have slightly better odds on William Hill than on other bookies and vice-versa, but generally speaking, this bookmaker treats its customers fairly. For UK football betting, however, you won’t go wrong with William Hill.

Betting Limits: As Much as You’re Willing to Risk 10 of 10

William Hill Betting Limits in Top 10 Provider Comparison
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    10 / 10
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    10 / 10
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    10 / 10
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    10 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    10 / 10
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  • Unibet Review: Somewhat Underrated Bookie with Great Potential
    10 / 10
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    10 / 10
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    10 / 10
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    10 / 10

William Hill is probably one of the best bookies around for people looking to place big bets and go for big scores. The bookie practically has no limits on how big a bet you can place and the only limiting factor is the maximum payout for a particular bet. These limits, however, are very high, depending on what you’re betting on – for example, the maximum win when betting on the UK Premier League is £2,000,000.

For horse races, maximum payouts for a single betting slip are usually set at around £1,000,000, which is substantially higher than on most other bookies, where limits are only a half or even a quarter of this amount.

Of course, the bookmaker reserves the right to reduce the betting limit and the maximum payout for any particular event or any individual player if they deem such an action suitable. This isn’t something William Hill does often, but there have been cases where customers have had their betting limits reduced for various reasons. For most players, however, this is not a concern, and if you’re after a bookie that will let you bet as much as you feel like betting, then William Hill fits the bill.

William Hill Bonus: Get Started with Some Extra Bets 9.3 of 10

William Hill Bonus Offer in Top 10 Provider Comparison
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    9.3 / 10
  • Betway Review: Long-standing Bookmaker with 20+ Years of Experience
    9.8 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    9.7 / 10
  • 888sport Review: Bookmaker with Years of Experience
    9.6 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    9.5 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    9.4 / 10
  • Unibet Review: Somewhat Underrated Bookie with Great Potential
    9.2 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    9.1 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    9 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    8.9 / 10

William Hill bonus offers new punters a chance to boost their betting bankrolls right out of the gate, but make sure to read Bonus Terms and Conditions carefully to avoid any confusion or mistakes. Customers joining the bookie for the first time are in line to receive £30 in extra bets when making a deposit of at least £10.

According to our William Hill test, it is easy enough to claim the bonus, as all you need to do when signing up is use a bonus code C30, make the minimum deposit, and place a bet of £10 or greater, and you’ll be good to go. However, there are a few rules that apply to your extra bets that you should be aware of.

William Hill welcome bonus

William Hill welcome bonus is one of more offers,, there are many other promos customers can take part in

The bonus is issued in the form of three £10 bets and each of these needs to be placed on a bet with odds 1/2 (1.5) or greater. If you place a winning bet, only the amount won will be added to your real cash balance, while the bet itself will disappear.

For example, if you bet the £10 extra bet on a match with total odds of 2.0 and win a total of £20, only £10 will be added to your balance, while the initial £10 will be removed. Additionally, all bets issued as a part of the welcome bonus need to be wagered within 30 days from the day they are issued.

Website Usability: Simple but Efficient 10 of 10

William Hill Website in Top 10 Provider Comparison
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    10 / 10
  • Betway Review: Long-standing Bookmaker with 20+ Years of Experience
    10 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    10 / 10
  • 888sport Review: Bookmaker with Years of Experience
    10 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    10 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    10 / 10
  • Unibet Review: Somewhat Underrated Bookie with Great Potential
    10 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    10 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    10 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    10 / 10

When doing this William Hill review, we’ve paid special attention to the usability of their website and spent a lot of time checking out if everything is designed in a player-friendly and intuitive manner. Although the site may look a bit old at a first glance, without fancy graphics designed to impress, it is actually quite easy to navigate and find what you’re looking for.

The top menu gives easy access to all the various sports offered on William Hill, so everything is just a single click away. Once you select a particular sport, you’re presented with new options, where you can filter out matches by their dates, competitions, team names, and much more.

Another thing we’ve discovered during our William Hill bookmaker review is that creating a betting slip is very simple and straightforward. As soon as you click on the betting option for any match or event, the slip appears on the right side of the screen with your picks. Any new bets you click on are automatically added to the slip.

William Hill review

William Hill betting site keeps things clean and simple, which makes it very easy to place your bets

Additionally, players can easily create special slips such as Trixies, Patents, etc., as everything is accessible through just a few mouse clicks. The only drawback is the fact it could be somewhat overwhelming and confusing for new punters, although the bookie provides explanations for various bet types.

William Hill Customer Support: The Customer Comes First 10 of 10

William Hill Support in Top 10 Provider Comparison
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    10 / 10
  • Betway Review: Long-standing Bookmaker with 20+ Years of Experience
    10 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    10 / 10
  • 888sport Review: Bookmaker with Years of Experience
    10 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    10 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    10 / 10
  • Unibet Review: Somewhat Underrated Bookie with Great Potential
    10 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    10 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    10 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    10 / 10

As a part of our William Hill test, we also checked their customer support for availability, speed, and professionalism. Not surprisingly, they passed with flying colours as this is a bookmaker that’s been in the business for decades and their online operation is just the continuation of their long-standing land-based business.

UK as well as international customers can reach William Hill support agents live over the telephone during the working hours and the charges for this line are just 1p a minute. The bookie also offers the ability to place your bets over the telephone if you’re not near your computer or don’t have an internet connection.

Of course, William Hill customer support can also be reached via email and you can even write to their physical address. Email queries are usually answered promptly and will offer resolutions for your problems or give you instructions about what to do next.

Overall, the bookmaker offers a very solid and reliable customer service and the only thing missing is a live chat, which would be convenient to help instantly solve some of the problems or issues that may arise. Other than this, William Hill offers the customer support service of the highest quality.

Payment Methods: Everything including PayPal 10 of 10

William Hill Payment Methods in Top 10 Provider Comparison
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    10 / 10
  • Betway Review: Long-standing Bookmaker with 20+ Years of Experience
    10 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    10 / 10
  • 888sport Review: Bookmaker with Years of Experience
    10 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    10 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    10 / 10
  • Unibet Review: Somewhat Underrated Bookie with Great Potential
    10 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    10 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    10 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    10 / 10

As a truly international bookie, William Hill offers a wide variety of options for deposits and withdrawals of funds. This includes all the usual suspects such as Visa, MasterCard, and Maestro, Skrill and NETELLER, as well as WebMoney, Ecopayz, QIWI, Yandex, POLi, and much more. The available options depend on the country where you’re playing from, but UK players have the widest range of alternatives, including PayPal.

Of course, UK customers can also make payments in one of many William Hill land-based shops in the country.

Deposit limits are very high, especially with credit cards and e-wallets, where you can deposit five-figure sums quickly and easily if you so choose. At the same time, the minimum withdrawal limit is very low – as low as £5 for most methods – which makes William Hill a bookmaker equally suitable for serious punters and casual players.

Our William Hill test also confirmed bookie charges no fees on deposits or withdrawals, which is always good news for the players. All methods are free to use, although with some of them there could be charges by your bank or financial institutions that aren’t connected to the bookmaker.

Withdrawal times are very reasonable and pretty much in line with industry standards for the leading bookies. Using eWallet services are fastest, with the money usually sent over to your wallet the same day. Credit card withdrawals can take from 3 to 5 working days to reach you, while bank cashouts are the slowest and can take up to 10 working days.

Security and Licensing: A Bookie You Can Trust 10 of 10

William Hill Security & Licensing in Top 10 Provider Comparison
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    10 / 10
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    10 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    10 / 10
  • 888sport Review: Bookmaker with Years of Experience
    10 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    10 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    10 / 10
  • Unibet Review: Somewhat Underrated Bookie with Great Potential
    10 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    10 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    10 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    10 / 10

Making sure players are wagering in a safe and secure environment represented a big part of this William Hill review. The security and reliability always come first as you want to feel your money and your sensitive personal information are kept safe at all times.

With William Hill, the fact they’re owned by a company with a strong presence on the London High Street speaks heaps about their credibility. However, we dug deeper to make sure everything was on up-and-up.

The site is licensed by the Gibraltar Gambling Commissioner and the UK Gambling Commission, giving them everything they need to cater to the customers from the United Kingdom. Having a UK license means the bookie upholds the highest standards when it comes to handling their client’s money and information and they have the necessary funds to cover all the bets they take.

William Hill also offers numerous responsible gambling tools to help punters keep their betting under control. There are options to limit your deposits, take a short time out from betting, or even self-exclude for a period of up to five years. All of this can be done quickly and easily from the Gambling Controls page.

William Hill Mobile Solution: App & Web Access 10 of 10

William Hill Mobile in Top 10 Provider Comparison
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    10 / 10
  • Betway Review: Long-standing Bookmaker with 20+ Years of Experience
    10 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    10 / 10
  • 888sport Review: Bookmaker with Years of Experience
    10 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    10 / 10
  • Betfair Review: Associated with World’s Premier Sports Exchange
    10 / 10
  • Unibet Review: Somewhat Underrated Bookie with Great Potential
    10 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    10 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    10 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    10 / 10

For those who like to place their bets on the go, William Hill offers a couple of solutions, making sure you always have access to their betting offers no matter where you are. There is the mobile betting site as well as the dedicated Android app you can install on your device.

If you regularly bet from your mobile, installing the William Hill app is probably the way to go, because the mobile site isn’t as rich and intuitive as the app. It still has all the features and offers available, but the William Hill app will probably provide you with a better overall experience.

Regardless of what option you decide to go with, William Hill mobile will provide you with the ability to also fund your account and withdraw any winnings, so there is no difference between using the mobile and desktop site in this sense. The desktop version is somewhat smoother and faster, but the mobile one will do the trick just fine as well. The navigation menu has also been customized for the smaller mobile screens, so you won’t have problems finding your way around and placing the bets you want to place.

Additional Offers: Poker, Casino & More 10 of 10

William Hill Additional Offers in Top 10 Provider Comparison
  • William Hill Review: One of the Biggest Sports Betting Names in the UK
    10 / 10
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    10 / 10
  • Novibet review: User-friendly sportsbook with Greek roots
    10 / 10
  • 888sport Review: Bookmaker with Years of Experience
    10 / 10
  • Coral Review: Massive and Powerful Live Bookmaker
    10 / 10
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    10 / 10
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    10 / 10
  • BetVictor Review: One of the Leading Bookies in the UK
    10 / 10
  • Ladbrokes Review: Experience the Massive Brand Power of Ladbrokes
    10 / 10
  • Sportingbet Review: Bookmaker That Treats Its Customers Right
    10 / 10

Although William Hill is best known as a bookmaker, their site is not limited to just sports betting. In fact, the company offers a lot of other gambling outlets, such as an online poker room as well as a William Hill online casino, and even a bingo.

William Hill casino is powered by Playtech but in the Games section they also offer slots by other big-name providers like NetEnt, Microgaming, and more. Apart from numerous slots, there are various electronic table games like roulette and blackjack, and even a Live Dealer section, with casino games dealt by flesh and blood dealers.

The William Hill poker room is a part of the iPoker Network and players looking to take a break from betting can always find a lot of action here. There are guaranteed tournaments running throughout the day, as well as cash game tables across various stakes, spreading Texas Hold’em and Omaha.

William Hill review

With William Hill Poker and their online casino, there is always something to do to pass some time

Players can easily move the money around between the different sections, so it is simple to get some or all of your money from the betting account to the poker account and vice-versa. Thanks to this, you’ll never have to worry about missing a bet because your funds are tied as transfers between various parts of the site are instantaneous.

Conclusion: You Can’t Go Wrong with William Hill 98.3 of 100

As you could see from this William Hill review, this is a bookie that really offers everything you could possibly need. From a strong portfolio of sports and betting markets to nice bonuses and a dedicated customer support, William Hill knows how to do the things right.

If you want to play with a bookie that takes good care of its customers and is properly regulated by the relevant authorities, William Hill is a good fit. You’ll be able to place your bets quickly and easily, payouts are fast and reliable, and if there is ever a problem, you can count on their customer support to sort you out in a professional but friendly manner.

Our Test Result
98.3 of 100
To the Provider
William Hill at a Glance
Bonus for new Customers
Amount: 100% up to 100GBP
Type:Deposit Bonus
Payable?no
Conditions:1x the bonus bets
Quote:10
Valid until:31/07/2019
More Infos:William Hill Bonus
William Hill App Review
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